Conversations and insights from the edge of global business

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Conversations and insights from the edge of global business

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Jonah Berger

Marketing Professor at Wharton School, University of Pennsylvania @j1berger

Jonah Berger is marketing professor at the Wharton School at the University of Pennsylvania and the best-selling author of several books, including Contagious, Invisible Influence and his latest, The Catalyst.

In Practice December 13, 2022

In Practice December 13, 2022

How Do You Remove Opposition to Change? Remove the Parking Brake

Jonah Berger Marketing Professor at Wharton School, University of Pennsylvania

In Practice September 8, 2021

In Practice September 8, 2021

To Change People’s Minds, Start Small

Jonah Berger Marketing Professor at Wharton School, University of Pennsylvania

In Practice August 10, 2021

In Practice August 10, 2021

Remove Bias Toward the Status Quo

Jonah Berger Marketing Professor at Wharton School, University of Pennsylvania

In Practice June 21, 2021

In Practice June 21, 2021

How to Persuade People to Persuade Themselves

Jonah Berger Marketing Professor at Wharton School, University of Pennsylvania

In Practice April 1, 2021

In Practice April 1, 2021

Trying to Change Someone’s Mind? Reduce Uncertainty — Part 5

Jonah Berger Marketing Professor at Wharton School, University of Pennsylvania