After graduating from INSEAD, Mark Pilkington joined Courtaulds, later becoming CEO of Gossard, where he was responsible for initiating the global success of the Wonderbra. Subsequently, he was chief executive of KOJ Group, a retailer with 850 stores. His current role is consulting director of Bolt Partners, a digital marketing company. He is the author of the recently published book Retail Therapy: Why the Retail Industry Is Broken — and What Can Be Done to Fix It.