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Travel Services Companies Aim to ‘Own the Vacation’

Source: Global Web Index 2015 and 2019

Averages conducted between Q1-Q4 2015 and Q1-Q2 2019

Base: 197,734 (2015) and 279,055 (2019), internet users aged 16-64

Travel apps registered a massive 90% growth in use over the course of just five years. They were outpaced only by messaging and TV apps, according to the Global Web Index’s report on consumer trends for 2020.

Their growth has enabled travel companies to collect increasing amounts of user data. In turn, app users expect a connected and personalized experience when managing the logistics of their travel. 

This has prompted an industry shift wherein various travel-related companies — including review sites, publishers and airlines — are moving beyond simply providing a service for one part of a trip. 

Now, they want to be involved in travelers’ experiences, end-to-end. They are aiming for their brand to become “synonymous with taking a trip,” the report says, much like other brands have become synonymous with watching movies or shopping. 

Consumers Are Delaying Big Purchases Until Coronavirus Subsides

Source: GlobalWebIndex

Global households are primarily concerned with COVID-19’s impact on their nation’s economy more than their personal finances, the latest survey results from GlobalWebIndex show.

But in a blowback to consumer spending, a significant portion — almost 40% of respondents — say they’ll be withholding on major purchases, including travel and appliances, until the threat of the coronavirus subsides in their country. And roughly 20% say they’ll wait until the pandemic subsides globally before taking out their wallet.

Conservative public attitudes toward spending come as much of the world imposes movement restrictions and social distancing to combat the disease, forcing many retail businesses and transportation services to suspend activity. The paralysis in consumer and business activity is expected to last for at least two months as governments across the world forecast a 60-day social distancing period to flatten the curve.

Coronavirus Crisis: New York, LA, Detroit See Double-Digit Drops in Hiring

Source: LinkedIn, Workforce Report April 2020

New York City, Los Angeles and Detroit have seen the steepest falls in hiring out of all major U.S. cities due to the coronavirus, according to a new LinkedIn report

Out of the 20 cities tracked, these three saw double-digit drops in March, while other cities reported limited declines — an ominous warning that the worst is still to come for cities where coronavirus is not as widespread.

Overall, job hiring is 1.1% lower year over year, which is the largest drop in LinkedIn’s hiring rate since January 2017. The industries most hit are Recreation and Travel (-22.2% MoM), Wellness and Fitness (-20.9% MoM) and Nonprofits (-20.6%MoM). 

March was the first complete month that captured how the job market has been affected by COVID-19. The U.S. Department of Labor announced last week that a staggering 6,648,000 unemployment claims were filed — doubling the record set a week earlier of 3,307,000 claims filed.

Cost and Radiation Top Consumer Concerns with 5G

Source: Global Web Index

Financial and health concerns rank as the top barriers to 5G technology adoption.

An expected increase in the cost of smartphones and the potential health-related dangers of radiation are the top-two consumer concerns regarding the technology, according to a survey of online populations in the U.S. and U.K.

Forty-one percent of consumers are wary of the expense of 5G, with women, Gen Z and late adopters — those who prefer to assess the value of 5G before switching over — particularly concerned. 

Potential exposure to radiation comes in second. Some contend there is still not enough conclusive independent research on the dangers and safety of 5G, while others affirm there is no threat posed by the technology

Telecommunications companies have begun providing more information on how 5G works and what its benefits are to win consumers over. But uncertainty around safety is delaying the technology’s deployment, making the case for additional and independent research.

COVID-19 Causes 100% Decline in Seated Diners in Restaurant Industry

Source: OpenTable

Last updated on Wed., March 25,10:09 a.m.

The restaurant industry is in freefall as the calamitous economic impact of the novel coronavirus continues to be felt. According to a new OpenTable report surveying seven countries, restaurants are seeing a 100% decline in seated diners, including online and phone reservations and walk-ins. 

The report includes results from the United States, Canada, Mexico, Germany, Ireland, the United Kingdom and Australia. Restaurants in all countries have seen a full decline in seated diners, save for Mexico, which is currently reporting a 96% decline. 

The sharp and sudden decline has already hit jobs in the hospitality sector, with thousands already lost. Restaurants are increasingly turning to their communities for support to stay afloat. OpenTable is providing multiple avenues to support struggling restaurants, like buying a gift card to use in the future or ordering take-out and delivery. Conversely, while dining restaurants suffer, grocery store app downloads, like Instacart and Walmart Grocery, have skyrocketed.

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