Marsh & McLennan Advantage Insights logo
Conversations and insights from the edge of global business
Menu Search

Alexander Chernev

Professor of Marketing at The Kellogg School of Management

Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He holds a PhD in psychology from Sofia University and a PhD in business administration from Duke University. Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies.

 
​​