Demonetization in India: Driving a Digital Treasure Hunt?

Yogesh K. Dwivedi Professor of Digital and Social Media, Director of the Emerging Markets Research Centre and Director of Research in the School of Management at Swansea University, Wales, UK Kuttimani Tamilmani PhD Researcher at Swansea University Nripendra P. Rana Associate Professor in the School of Management at Swansea University