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How Businesses Can Help With the Vaccine Rollout

Source: Oliver Wyman's Consumer Sentiment survey, December 2020.

Nearly 60% of survey respondents in the U.K. and U.S. said they would be more willing to visit businesses in person once all the staff are vaccinated. However, the latest Oliver Wyman Forum survey indicates that less than half of Americans are “very willing” to get vaccinated, while nearly 15% said they would never get the COVID-19 vaccine. In comparison, 70% of U.K. respondents are “very or somewhat willing” to get the vaccine.

Vaccine skepticism in the U.S. is likely related to the significant drop of public trust in the government since the start of COVID-19. Americans received unclear messages from the previous administration about the pandemic. But businesses can help address this skepticism, as people’s trust in business surpasses their trust in the government and nonprofits. 

Some companies are already assisting in the vaccine rollout, including Microsoft, Starbucks and Amazon. These large corporations can assist with data storage, appointment scheduling and the delivery of supplies, as well as offer space for vaccination centers. Eventually, this vaccination rollout can revive the economy, benefiting the business community.

Big Tech Invests in Cybersecurity

The top five tech companies are investing in cybersecurity to bolster their cloud dominance, according to a new report by CBInsights. The research firm found that Meta (formerly Facebook), Amazon, Google, Microsoft, and Apple (MAGMA) invested over $2 trillion in cybersecurity companies last year.

The rise in investment comes as cybercrime and ransom attacks hit a record level in 2021. In the United States, ransomware caused government services in Maryland and Atlanta to shut down for days at a time. In the private sector, Guy Carpenter estimates that just 42% of private businesses invest in cyber products, putting the almost $21 trillion in intangible assets of the Fortune 500 at risk.

The rise in investment by MAGMA is a bid to lure users onto the cloud. AWS, owned by Amazon, Azure, owned by Microsoft, and Google Cloud Platform are the most popular cloud platforms and boast a myriad of cybersecurity features. Meta and Apple, meanwhile, are pivoting their platforms to be more privacy-focused given the mistrust of data management by the public and the increasing risk of apps becoming a vector for cyber crime.

2021’s Job Market Broke Records After the Losses of 2020

The 2021 labor market posted its biggest jobs gain in modern history, following the huge job losses of 2020, as lockdowns and restrictions were lifted throughout the United States. Following a year that uprooted the lives of many as companies struggled to stay afloat, according to the U.S. Bureau of Labor and Statistics, an estimated 6.5 million jobs were gained in 2021, the most since 1939.

As the Omicron variant spreads throughout the world, however, economists warn that January and February job growth might be more muted. Furthermore, research shows that as many as 5 million members of the workforce might be sidelined as the highly contagious variant continues to spread. And, there is still a 3.6 million jobs deficit from the beginning of the pandemic.

How People Around the World Say AI Will Change Their Lives

The majority of people say that artificial intelligence will improve education, entertainment and transportation along with homes, shopping, safety, the environment and food/nutrition, in a survey conducted by Ipsos and led by the World Economic Forum. Overall, 60% of people think that AI will make their lives easier.

The survey explores attitudes from 28 countries around the world. It found nearly two-thirds of respondents expect AI will profoundly change their daily lives in the next three to five years. Respondents say that education, safety and employment are among the most likely areas to change. Thirteen percent, however, say that AI would not notably change any of the areas shown above, perhaps revealing some people’s skepticism of AI, as just 50% of respondents say they trust companies that use AI as much as they trust companies that don’t.

Previously on BRINK, we’ve covered how artificial intelligence can help businesses, healthy aging and cities.

 

The Greatest Risks for 2022 and Beyond

The health of our planet and societies are the biggest concerns for global risk experts, according to the 2022 Global Risk Report. The most consequential point may be that each of these categories is not mutually exclusive — all of them either balance or exacerbate the risks of the other. 

For example, climate change, measurably accelerated by human activity, has led to biodiversity loss, or the “depletion of the varied forms of life on Earth.” This, in turn, impacts our ability to stay healthy: “Exposure to a diverse range of microbes allows our bodies to mount an effective defensive response against pathogens,” according to ecologist Jake Robinson. 

The declining health of our planet and people can then fracture social cohesion, another highly ranked concern from the report’s survey respondents. We’ve seen social cohesion weaken both physically, as we experienced lockdowns over the last two years, and mentally and emotionally, in terms of the political dimension of COVID-19 and the pandemic’s impact on mental health. The intersectionality of the risks means that efforts to mitigate them need to be considered holistically — and that improvements in one area can positively impact another. 

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