COVID-19 has shown that 44% of workers are able to work remotely. But companies with remote workforces risk losing employee engagement in terms of “productivity declines, behavioral lapses and lower retention rates,” according to a report by Marsh McLennan Advantage. Interviews conducted with 50 senior executives across industries globally uncover four key imperatives for engaging employees in the new normal.
The first step is for leaders to listen to employees’ feedback and follow up with clear action plans. The second step is to communicate with employee-focused messages. When leaders understand the diverse workforce, they can speak authentically to employees’ needs and values. The third imperative is using technology that enhances the impacts of virtual communication, while also considering the security risks associated with technology. Finally, impactful employee communication requires the CEO, HR leaders and communication leaders to work together. The report notes that “bold measures designed to recharge employee engagement can deliver an energized, healthy, productive and committed workforce.”