How Will the Recession Affect Holiday Spending?
U.S. consumers plan to spend the same amount this year on holiday gifts as they did in 2019, despite the current economic recession, according to a survey by Nielsen for The Conference Board. Not surprisingly, respondents say they’ll spend more on toys and games, as they look for ways to stay entertained under stay-at-home orders.
The retail industry is preparing for pandemic-related changes to shopping behaviors, such as a longer holiday shopping season, increased e-commerce and reliance on shipping, and a drop in in-store holiday traffic. In fact, predictions indicate that online shopping will grow by 25% to 35% this holiday season.
The holiday season could help boost the economy in the final months of 2020, as retail accounts for 68% of GDP. Even though the country is struggling with low consumer confidence and high unemployment rates, shoppers are expected to spend $673 — just under the $675 household spending average from 2019.