Nearly 70% of survey respondents report having conversations about race or racial equality in the U.S. amid the recent Black Lives Matter protests. And the topic surged across social media following George Floyd’s death: 37% report sharing social content addressing racial injustice.
Pew Research Center collected this data between June 4 and June 10, 2020, from 9,654 participants. The survey found significant support for the current movement: 67% of respondents say they support Black Lives Matter, and 38% say they strongly support it. “Hispanic (77%), Asian (75%) and white (60%) adults also say they at least somewhat support the Black Lives Matter movement,” the survey states, with about 40% in each group expressing strong support.
The majority of U.S. consumers believe that brands should publicly speak out. Younger generations, especially, are holding brands accountable, expecting actions in addition to words to address racial injustice.