Trust in businesses grew during the COVID-19 pandemic, and business remains one of the public’s most trusted institutions, according to the 2021 Edelman Trust Barometer. However, public trust declined in most industries — with technology, fashion, professional services and automotive seeing the most significant reversals.
Since business is more trusted than the government and media, 86% of the public now expect CEOs to take the lead in addressing societal issues — such as the pandemic’s impact, job automation and local community challenges.
COVID-19 has added to the public’s personal and societal fears, with many worried about the future of the workforce. For example, the majority of Trust Barometer respondents are alarmed by the rate at which companies could replace human talent with artificial intelligence.