In a survey on the future of the health care industry, 32% of respondents said big tech companies will drive the industry’s transformations between now and 2030. That majority is closely followed by 30% of respondents, who believe consumer behavior — “prioritizing quality and experience over broad access” — will drive change in health care, the survey results show.
Having industry disruptors driving change means “brand power and engagement redefines consumer experiences, patients are more loyal to platforms than to payers and providers, [and] health care’s ‘new front door’ becomes value-based retail clinics and virtual care options,” a report on the findings notes.
These expectations are significant for industry incumbents, as the survey results show that most health care employers and employees don’t see a continuation of the status quo. Exploring incumbent-innovator partnerships would provide those with industry experience an opportunity to take on leadership roles in the evolution of the industry.