Those in the Philippines spend an average of four hours per day on social media, according to Global Web Index’s report, Social, which reviews 2019’s global social media trends.
In some European countries, however, the average time spent on social media is just an hour and 15 minutes. The figures differ so significantly because “younger groups are the most enthusiastic about social media, and the internet populations of fast-growth markets tend to be younger than most mature markets,” the report explains.
It also notes that the average internet user has eight social media accounts — twice as many compared to 2013 — and underscores the importance of understanding this trend in relation to “the rise of the mobile-only internet user, who focus[es] their social engagement on a select group of platforms. This can especially be found in African markets, where data packages tend to be restricted, or where data plans tend to subsidize data-use across certain platforms.”