Support for Black-Owned Businesses Surges in 2020
Yelp recorded a 7,043% increase in searches for Black-owned businesses this year. There were more than 2,500,000 searches for the term “Black-owned” from May 25 to July 10, 2020, compared to approximately 35,000 searches during the same time period in 2019, according to an analysis by Yelp.
A variety of industries are experiencing this surge in consumer interest in Black-owned businesses, but restaurants and bookstores have seen the highest uptick in searches on Yelp at an increase of 2,508% and 1,437%, respectively. This interest is largely due to the Black Lives Matter protests, which continue to erupt across the United States.
The movement has sparked a global conversation and prompted many to participate in #BlackOutDay, which encouraged consumers to shop exclusively at Black-owned stores. Most consumers say they want to see organizations speak out against racial injustice and use their resources to support the Black community.