Jason Clay is executive director of the Markets Institute at WWF. His column, The Future of Food, explores current issues and future trends affecting global food systems. Mr. Clay has run a family farm, taught at Harvard and Yale, worked at the U.S. Department of Agriculture and spent more than 40 years working with human rights and environmental organizations. He joined WWF in 1993 as a Senior Fellow and helped launch their programs in agriculture, aquaculture, livestock and market transformation. His work at the Institute is intended to identify emerging issues, trends, and tools more quickly, create awareness about them and build consensus about how to address them at speed and scale.