Health care companies have responded most effectively to stakeholder needs during the COVID-19 pandemic, according to 68% of stakeholders surveyed. Fifty-one percent of respondents say technology and communications companies responded best, followed by food and consumer goods companies, according to a recent study called A Test of Corporate Purpose.
Eight in 10 stakeholders in the study also believe that companies with a strong corporate purpose are better equipped to respond effectively and authentically to the pandemic and the Black Lives Matter events. “You don’t turn into a resilient company, a strong server of stakeholders overnight. That’s something you become over time with quite a lot of deliberate effort,” said Sara Murphy, head of research for TCP, to BRINK.