Expectation is growing for private businesses to take an active role in promoting the broader health of society. Failing to act creates many risks that can impact everything from reputation to workforce to the bottom line. But acting comes with risks as well, as unintended consequences or execution failures spawn their own complexities. How can businesses navigate this maze and have the impact they want to have on society? Gigi Norris, Marsh’s U.S. Health Care practice leader, explains.